About Floorstore | Trusted UK Flooring Specialists

Our Story, Your Home

Located in the heart of the Staffordshire Moorlands, bringing premium flooring to UK homes — combining local insight with national reach.

"At William Gray Floorstore, we believe every space deserves flooring that's stylish, durable, and simple to choose. We cut out the guesswork, offering hand picked ranges, transparent pricing, and expert guidance so you’ll end up with a floor you love, not one you're sold."

Excellent

4.9 / 5

Based on over 100 google reviews

Great Customer Service!

Bought the firmfit click lvt had the most pleasent fitter (Ron) was very prompt and workmanship was amazing. Take a bow much appreciated would recommend them 100%.

Arshad H.

Verified customer

I recommend floorstore 100%

I Had a long chat with Ronnie who advised me on what Laminate would suit my needs as i have pets.He gave me a great deal as i was only going to laminate the hall and lounge but i then asked his advice what i could put on my kitchen floor too and made a good deal and it was all delivered next day too ( i have my own laminate fitter) Ronnie was professional and friendly, would definitely use this company again!

Ann C.

Verified customer

Was very pleased!

Very very happy with service both in the shop and with Ron the floor fitter. Excellent service all round. Thank you for a great job.

Jane E.

Verified customer

Fast & Friendly people

Absolutely amazing service, due to family crisis requested emergency fitting of flooring, phoned Thursday night then spoke on Friday morning and we were told they could be there Friday afternoon to fit the flooring , great service and the team of two lads who worked extremely hard and also cleared up after themselves. Will definitely use again nothing too much trouble for them thank you.

Rob B.

Verified customer

Couldn't be happier!

Fantastic customer service. Best prices in the area. Couldn't of been more helpful. Will definitely be using again 😊

Ron L.

Verified customer

Great Customer Service!

Bought the firmfit click lvt had the most pleasent fitter (Ron) was very prompt and workmanship was amazing. Take a bow much appreciated would recommend them 100%.

Arshad H.

Verified customer

I recommend floorstore 100%

Ann C.

Verified customer

Was very pleased!

Very very happy with service both in the shop and with Ron the floor fitter. Excellent service all round. Thank you for a great job.

Jane E.

Verified customer

Fast & Friendly people

Rob B.

Verified customer

Couldn't be happier!

Fantastic customer service. Best prices in the area. Couldn't of been more helpful. Will definitely be using again 😊

Ron L.

Verified customer

Why We're Different ?

At William Gray Floorstore, we know you have options — but here’s why so many homeowners choose us and never look back.

We’re not just another online retailer full of sales talk, We’re a team that genuinely cares about helping you find the perfect floor for your home or project. From free samples that arrive at your door, to honest advice without the pressure, we make it easy to feel confident in your choice. We offer nationwide delivery and a curated selection of flooring that’s been tested for real life... Not just showroom lighting. If it doesn’t meet our standard, it doesn’t go on our site. Simple as that.