better
value
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Why Choose William Grays Floorstore?
Formerly Floorstore, Myself and my wife have taken over the shop to bring you only the very best quality flooring at prices that'll make you want to come back for the other rooms! After almost 30 years in the flooring industry... there isn't a question I couldn't answer regarding your homes flooring.
Free Measure Ups
We cover all of Stoke-on-Trent with free, no-obligation measure ups. Pop down to the store to see the flooring first-hand, then book in your sizes with us — or just give us a call and we’ll get you sorted.
Trusted Local Experts
With almost 30 years in the flooring trade, there isn’t a question we can’t answer. From choosing the right style to making sure it’s fitted perfectly, we’ve got you covered.
Exclusive Discounts
Our best deals are only available in-store... For now. Visit us this weekend to secure savings across laminate, carpets, LVT, tiles and more.
Explore Our Full Range of Flooring
Laminate Flooring
Stylish, affordable, and built to last. Our laminates give you the look of real wood or stone without the price tag. Perfect for busy homes and rental properties in Stoke.
Luxury Vinyl Tiles & SPC Flooring
Waterproof, durable, and stylish. Great for kitchens, bathrooms, and high-traffic spaces. Choose from endless patterns to make your rooms stand out.
Glue-Down LVT
For a seamless, professional finish. Hard-wearing and moisture-resistant, ideal for businesses or landlords wanting long-lasting value.
Herringbone Flooring
Classic, timeless, and elegant. Perfect if you want your home to feel premium while keeping it practical for everyday life.
Carpets
Soft, cosy, and comfortable. From bedrooms to living rooms, our carpets bring warmth to your home without breaking the bank.
Engineering Oak Flooring
Real wood luxury with modern strength. Brings warmth and character to any home in Stoke — a true investment floor.
Tiled Flooring
Strong, waterproof, and beautiful. Ideal for kitchens, bathrooms, or commercial spaces that need durability and style.
Artificial Grass
Enjoy a perfect green lawn all year round. Easy to maintain and ideal for families, landlords, and businesses wanting a clean outdoor look.
Flooring Accessories
The finishing touches matter. We stock all the underlays, trims, and accessories you’ll need for a perfect installation.
Real Homes. Real Floors. Real Stoke-on-Trent.
Every image you see is one of our installs — no stock photos. Just floors we’ve fitted for families, landlords, and businesses right here in Staffordshire.
find your perfect floor in stoke-on-trent, Hanley!
Free measure ups + discounts across laminate, LVT, carpets, and more. Come visit us in store... Let's see what we can do for you!
Find Us in Stoke-on-Trent
Free Measure Ups
We’ll come out at a time that suits you — no pressure, no obligation. Just honest advice and the perfect fit, every time.
Local & Trusted
Proudly serving Stoke-on-Trent, we treat every home like our own. With us, you’re not just a customer — you’re a neighbour.
In-Store Savings
Exclusive in-store discounts across laminate, carpets, LVT, and more. Quality flooring that’s affordable — without cutting corners.
Be the First to Step Inside Our New Website
William Grays Floorstore online is opening soon! Sign up today and we’ll keep you updated on our launch date, early offers, and the best flooring deals in Stoke-on-Trent