{"title":"White Flooring","description":"\u003cp data-start=\"2466\" data-end=\"2748\"\u003eWhite flooring makes any space feel bigger, brighter, and more open. Whether you're going for beachy, minimal, or ultra-modern, our collection offers clean white tones in a variety of textures and finishes. A bold, beautiful choice for standout spaces.\u003c\/p\u003e","products":[{"product_id":"knightsbridge-smoked-white-oiled-h-s","title":"Knightsbridge Smoked White Oiled \u0026 H\/S","description":"\u003cp\u003eKnightsbridge Smoked White Oiled \u0026amp; H\/S is that shoes-off kind of oak that makes a room feel finished the second it’s down. The oiled finish lets the grain take centre stage with a gentle, easy-care sheen. Cool, contemporary greys that calm the space and add easy elegance.\u003c\/p\u003e\u003cp\u003e190 mm wide boards feel right at home in UK-sized rooms. Fixed lengths keep the look neat and tailored. Built on a 15 mm engineered core with 4 mm of real oak on top for everyday durability. Underfloor heating? No bother — it plays nicely with most systems. Backed up with a life time structural warranty  for peace of mind.\u003c\/p\u003e\u003cp\u003eWhy you’ll love it\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNatural oak beauty – clean surface that shows honest colour and grain\u003c\/li\u003e\n\u003cli\u003eSoft, natural feel – oil nourishes the wood and spot-repairs well\u003c\/li\u003e\n\u003cli\u003eBalanced plank width – 190 mm feels premium without overpowering your space\u003c\/li\u003e\n\u003cli\u003eFixed lengths keep the look neat and tailored.\u003c\/li\u003e\n\u003cli\u003eEngineered stability – designed for modern living and underfloor heating\u003c\/li\u003e\n\u003cli\u003eModern neutral palette that pairs with light walls and dark accents\u003c\/li\u003e\n\u003cli\u003eApproximate pack coverage – 0.166 m² per pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf calm and contemporary is your style, pick this; it looks superb in open-plan spaces, kitchens and modern apartments.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"Default Title","offer_id":52160559055194,"sku":null,"price":140.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/Knightsbridge_Deep_Brushed_White.jpg?v=1759734801"},{"product_id":"knightsbridge-deep-brushed-white","title":"Knightsbridge Deep Brushed White","description":"\u003cp\u003eKnightsbridge Deep Brushed White is that shoes-off kind of oak that makes a room feel finished the second it’s down. The brushed finish lets the grain take centre stage with a gentle, easy-care sheen. Light, airy tones that open up the room and bounce natural light around.\u003c\/p\u003e\u003cp\u003e190 mm wide boards feel right at home in UK-sized rooms. Fixed lengths keep the look clean and orderly. Built on a 15 mm engineered core with 4 mm of real oak on top for everyday durability. Comfort-ready: compatible with most underfloor heating. And it’s covered by a life time structural warranty .\u003c\/p\u003e\u003cp\u003eWhy you’ll love it\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReal oak character – brushed surface lifts the grain for texture you can see and feel\u003c\/li\u003e\n\u003cli\u003eLow maintenance finish – made for busy homes without the fuss\u003c\/li\u003e\n\u003cli\u003eBalanced plank width – 190 mm feels premium without overpowering your space\u003c\/li\u003e\n\u003cli\u003eFixed lengths keep the look neat and tailored.\u003c\/li\u003e\n\u003cli\u003eEngineered stability – designed for modern living and underfloor heating\u003c\/li\u003e\n\u003cli\u003eBright, spacious feel for minimal and Scandi looks\u003c\/li\u003e\n\u003cli\u003eApproximate pack coverage – 0.166 m² per pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you’re opening up a space and keeping it bright, this is ideal; it’s brilliant in smaller rooms, kitchens and airy living spaces.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"Default Title","offer_id":52160559087962,"sku":null,"price":140.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/Knightsbridge_Deep_Brushed_White.jpg?v=1759734801"},{"product_id":"wandsworth-smoked-white-distressed","title":"Wandsworth Smoked White Distressed","description":"\u003cp\u003eWandsworth Smoked White Distressed is that shoes-off kind of oak that makes a room feel finished the second it’s down. The natural finish lets the grain take centre stage with a gentle, easy-care sheen. Cool, contemporary greys that calm the space and add easy elegance.\u003c\/p\u003e\u003cp\u003e220 mm boards give you that premium look without swallowing the room. Plank lengths chosen for a smooth, seamless look. Built on a 15 mm engineered core with 4 mm of real oak on top for everyday durability. Underfloor heating? No bother — it plays nicely with most systems. Finished off with a life time structural warranty  so you’re sorted for the long run.\u003c\/p\u003e\u003cp\u003eWhy you’ll love it\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNatural oak beauty – clean surface that shows honest colour and grain\u003c\/li\u003e\n\u003cli\u003eLow maintenance finish – made for busy homes without the fuss\u003c\/li\u003e\n\u003cli\u003eBalanced plank width – 220 mm feels premium without overpowering your space\u003c\/li\u003e\n\u003cli\u003ePlank lengths chosen for a smooth, seamless look.\u003c\/li\u003e\n\u003cli\u003eEngineered stability – designed for modern living and underfloor heating\u003c\/li\u003e\n\u003cli\u003eModern neutral palette that pairs with light walls and dark accents\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf calm and contemporary is your style, pick this; it looks superb in open-plan spaces, kitchens and modern apartments.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"Default Title","offer_id":52160560038234,"sku":null,"price":175.53,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/IMG-3045.png?v=1779216726"},{"product_id":"lake-geneva-artic-white","title":"Lake Geneva Artic White 10mm","description":"\u003cp\u003eLake Geneva Artic White is that clean, modern oak look that makes a room feel finished the second it’s down. The tone sits comfortably in UK homes—easy to style, easy to live with.\u003c\/p\u003e\u003cp\u003eIt’s built for real life. At 10mm it feels solid underfoot, the AC5 surface is properly hard‑wearing, and upkeep is a quick sweep and mop. Backed by a 20‑year residential warranty.\u003c\/p\u003e\u003cp\u003eWhy you’ll love it\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTimeless oak look – natural grain that smartens the whole room\u003c\/li\u003e\n\u003cli\u003eSolid feel – 10mm laminate for a confident step\u003c\/li\u003e\n\u003cli\u003eTough surface – AC5 abrasion class for busy living\u003c\/li\u003e\n\u003cli\u003eGood coverage – 6 planks per pack\u003c\/li\u003e\n\u003cli\u003eClick and go – simple to fit, simple to clean\u003c\/li\u003e\n\u003cli\u003eGenuine value – premium look without the price tag\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you want a dependable finish that works anywhere, this one shines in living rooms, hallways and family kitchens.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"Default Title","offer_id":52301068173658,"sku":null,"price":28.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/IMG-2550.png?v=1778853320"},{"product_id":"white-oak-scotia-beading","title":"White Oak Scotia Beading Flooring Trim – Bundle of 8 x 2.4m Lengths (19.2m Total)","description":"\u003cp\u003eWhite Oak Scotia Beading is the neat finishing trim that makes your floor look properly finished. It covers the expansion gap around the room without touching your skirting.\u003c\/p\u003e\u003cp\u003eFit it after the floor goes down, clip or pin it to the skirting, and enjoy a clean, continuous look all the way round. Simple, tidy, job done.\u003c\/p\u003e\u003cp\u003eWhy you’ll love it\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHides the expansion gap for a professional finish\u003c\/li\u003e\n\u003cli\u003eSits against the skirting – no need to remove boards\u003c\/li\u003e\n\u003cli\u003eConcave profile sits neatly in classic or modern rooms\u003c\/li\u003e\n\u003cli\u003eColour‑matched tones to complement popular floors\u003c\/li\u003e\n\u003cli\u003eLightweight MDF core with durable wrapped finish\u003c\/li\u003e\n\u003cli\u003eEasy to cut and fit – great for DIY or trade\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect along walls, kitchen plinths and fireplaces — anywhere you want a clean edge on laminate or wood floors.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"Default Title","offer_id":52302485651802,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/QAA-SCH-32WhiteoakScotia-FloorstoreOnlinesales.png?v=1759160492"},{"product_id":"white-scotia-beading","title":"White Scotia Beading Flooring Trim – Bundle of 8 x 2.4m Lengths (19.2m Total)","description":"\u003cp\u003eWhite Scotia Beading is the neat finishing trim that makes your floor look properly finished. It covers the expansion gap around the room without touching your skirting.\u003c\/p\u003e\u003cp\u003eFit it after the floor goes down, clip or pin it to the skirting, and enjoy a clean, continuous look all the way round. Simple, tidy, job done.\u003c\/p\u003e\u003cp\u003eWhy you’ll love it\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHides the expansion gap for a professional finish\u003c\/li\u003e\n\u003cli\u003eSits against the skirting – no need to remove boards\u003c\/li\u003e\n\u003cli\u003eConcave profile sits neatly in classic or modern rooms\u003c\/li\u003e\n\u003cli\u003eColour‑matched tones to complement popular floors\u003c\/li\u003e\n\u003cli\u003eLightweight MDF core with durable wrapped finish\u003c\/li\u003e\n\u003cli\u003eEasy to cut and fit – great for DIY or trade\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect along walls, kitchen plinths and fireplaces — anywhere you want a clean edge on laminate or wood floors.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"White","offer_id":54051672326490,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Matching","offer_id":54051729572186,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/QAA-SCH-31WhiteScotia-FloorstoreOnlinesales.png?v=1759160491"},{"product_id":"2mm-white-underlay-15m2-roll","title":"2mm White Underlay 15m2 Roll","description":"","brand":"Floorstore-uk","offers":[{"title":"Standard","offer_id":54062802174298,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/IMG-3103.jpg?v=1779228185"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/collections\/white_flooring.png?v=1754374434","url":"https:\/\/williamgraysfloorstore.co.uk\/collections\/white-flooring.oembed","provider":"Floorstore-uk","version":"1.0","type":"link"}