{"title":"Homepage Selection","description":"","products":[{"product_id":"seville-oak-12mm","title":"Seville Oak 12mm","description":"\u003cp data-start=\"256\" data-end=\"403\"\u003e\u003cem data-start=\"256\" data-end=\"401\"\u003e\"Now if you’re after a floor with real character – something that looks rich, rustic, and properly bold – have a look at this \u003cstrong data-start=\"383\" data-end=\"398\"\u003eSeville Oak\u003c\/strong\u003e.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"405\" data-end=\"762\"\u003eStraight away you can see the depth in it. Dark oak tones mixed with lighter highlights, knots, and grain that make it look like proper, well-aged timber. Imagine this in your living room or dining space – it gives the whole place a warm, cosy, almost luxury lodge feel. It’s the kind of floor that makes you want to kick back, relax, and enjoy your home.\u003c\/p\u003e\n\u003cp data-start=\"764\" data-end=\"1067\"\u003eSeville Oak is perfect if you want a floor that stands out. It’s dramatic, it’s stylish, and it adds that touch of class that lighter floors sometimes can’t. Pair it with neutral walls to let the floor do the talking, or bring in leather furniture and darker tones for a really rich, traditional look.\u003c\/p\u003e\n\u003cp data-start=\"1069\" data-end=\"1272\"\u003eAnd don’t forget – it’s \u003cstrong data-start=\"1093\" data-end=\"1106\"\u003eAC5 rated\u003c\/strong\u003e. So, while it looks rustic and old-world, it’s actually built with modern durability. It’ll take on busy homes, pets, and heavy traffic without losing that finish.\u003c\/p\u003e\n\u003cp data-start=\"1274\" data-end=\"1308\"\u003e\u003cstrong data-start=\"1274\" data-end=\"1306\"\u003eWhy you’ll love Seville Oak:\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e1) Deep, rich oak tones with stunning rustic grain\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e2) Creates a cosy, luxury lodge-style feel\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e3) Makes a bold statement in any room\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e4) AC5 durability – tough enough for everyday life\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1497\" data-end=\"1663\"\u003e\u003cstrong\u003eSeville Oak\u003c\/strong\u003e isn’t just flooring – it’s character, warmth, and style all rolled into one. Once you’ve got it down, you’ll never look at your home the same way again.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"Default Title","offer_id":52012423053658,"sku":null,"price":25.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/IMG-2385.png?v=1778759071"},{"product_id":"murcia-oak-12mm","title":"Murcia Oak 12mm","description":"\u003cp data-start=\"372\" data-end=\"479\"\u003e\u003cem data-start=\"372\" data-end=\"477\"\u003e\"Now this one – \u003cstrong data-start=\"389\" data-end=\"403\"\u003eMurcia Oak\u003c\/strong\u003e – is all about keeping things fresh, bright, and solid under your feet.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"770\"\u003eIt’s a lovely light oak, with a clean, natural grain that lifts any room straight away. Picture it in your lounge or kitchen – the space feels bigger, fresher, and more inviting as soon as it’s down. It’s the kind of floor that gives you that modern, airy feel without ever feeling cold.\u003c\/p\u003e\n\u003cp data-start=\"772\" data-end=\"1082\"\u003eBecause it’s \u003cstrong data-start=\"785\" data-end=\"799\"\u003e12mm thick\u003c\/strong\u003e, you get that extra bit of strength and quality. It feels solid when you walk on it, and it gives you peace of mind knowing it’s built to last. And with its \u003cstrong data-start=\"957\" data-end=\"971\"\u003eAC5 rating\u003c\/strong\u003e, you’ve got the durability to handle whatever life throws at it – kids, pets, heavy use – no problem at all.\u003c\/p\u003e\n\u003cp data-start=\"1084\" data-end=\"1117\"\u003e\u003cstrong data-start=\"1084\" data-end=\"1115\"\u003eWhy you’ll love Murcia Oak:\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e1) Light oak tones that brighten and freshen up any room\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e2) Clean, natural grain for a modern, timeless look\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e3) 12mm thickness – solid, sturdy, and premium underfoot\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e4) AC5 rated – built for busy households and heavy use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1344\" data-end=\"1500\"\u003eIf you want a floor that makes your home feel open, airy, and welcoming, while still giving you strength and durability, \u003cstrong\u003eMurcia Oak\u003c\/strong\u003e is a brilliant choice.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"Default Title","offer_id":52012468470106,"sku":null,"price":23.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/IMG-2365.png?v=1778755454"},{"product_id":"knightsbridge-natural-brushed-oiled","title":"Knightsbridge Natural Brushed Oiled","description":"\u003cp\u003eKnightsbridge Natural Brushed Oiled is that shoes-off kind of oak that makes a room feel finished the second it’s down. The brushed \u0026amp; oiled finish lets the grain take centre stage with a gentle, easy-care sheen. Honest, timeless oak colour that suits every room and style.\u003c\/p\u003e\u003cp\u003e190 mm boards give you that premium look without swallowing the room. Fixed lengths keep the look neat and tailored. Built on a 15 mm engineered core with 4 mm of real oak on top for everyday durability. Comfort-ready: compatible with most underfloor heating. And it’s covered by a life time structural warranty .\u003c\/p\u003e\u003cp\u003eWhy you’ll love it\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReal oak character – brushed surface lifts the grain for texture you can see and feel\u003c\/li\u003e\n\u003cli\u003eSoft, natural feel – oil nourishes the wood and spot-repairs well\u003c\/li\u003e\n\u003cli\u003eBalanced plank width – 190 mm feels premium without overpowering your space\u003c\/li\u003e\n\u003cli\u003eFixed lengths keep the look neat and tailored.\u003c\/li\u003e\n\u003cli\u003eEngineered stability – designed for modern living and underfloor heating\u003c\/li\u003e\n\u003cli\u003eClassic look that never dates\u003c\/li\u003e\n\u003cli\u003eApproximate pack coverage – 0.166 m² per pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you like honest, timeless oak that never dates, this feels soft underfoot and ages beautifully; it suits any room and looks particularly at home in living rooms and hallways.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"Default Title","offer_id":52160559022426,"sku":null,"price":129.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/IMG-2428.png?v=1778774958"},{"product_id":"toledo-oak","title":"Toledo Oak 12mm","description":"\u003cp\u003eToledo Oak is that clean, modern oak look that makes a room feel finished the second it’s down. The tone sits comfortably in UK homes—easy to style, easy to live with.\u003c\/p\u003e\u003cp\u003eIt’s built for real life. At 12mm it feels solid underfoot, the AC5 surface is properly hard‑wearing, and upkeep is a quick sweep and mop. Backed by a 30‑year residential warranty.\u003c\/p\u003e\u003cp\u003eWhy you’ll love it\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTimeless oak look – natural grain that smartens the whole room\u003c\/li\u003e\n\u003cli\u003eSolid feel – 12mm laminate for a confident step\u003c\/li\u003e\n\u003cli\u003eTough surface – AC5 abrasion class for busy living\u003c\/li\u003e\n\u003cli\u003eGood coverage – 5 planks per pack\u003c\/li\u003e\n\u003cli\u003eClick and go – simple to fit, simple to clean\u003c\/li\u003e\n\u003cli\u003eGenuine value – premium look without the price tag\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you want a dependable finish that works anywhere, this one shines in living rooms, hallways and family kitchens.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"Default Title","offer_id":52301053952346,"sku":null,"price":23.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/IMG-2383.png?v=1778758482"},{"product_id":"hydro-loc-1020-herringbone","title":"Hydro Loc 1020 Herringbone","description":"\u003cp\u003eHydro Loc 1020 Herringbone brings that boutique LVT feel — refined texture, rich colour and a finish that looks high-end without the high-maintenance.\u003c\/p\u003e\u003cp\u003eIt’s stylish, warm underfoot and built to keep its looks, so you get that ‘new floor’ feeling for years. Fully waterproof so kitchens and bathrooms are a breeze compatible with most underfloor heating systems.\u003c\/p\u003e\u003cp\u003eWhy you’ll love it\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLuxury vinyl look – rich colour and realistic texture without the upkeep\u003c\/li\u003e\n\u003cli\u003eWater-resistant build – easy living for kitchens and hallways\u003c\/li\u003e\n\u003cli\u003eComfort underfoot – warmer and quieter than click laminate\u003c\/li\u003e\n\u003cli\u003eClick system – neat fit and quick installs for trade or DIY\u003c\/li\u003e\n\u003cli\u003eLow maintenance – quick clean, long-lasting finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you want boutique looks with everyday comfort, this LVT suits living rooms, bedrooms and busy family kitchens.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"Default Title","offer_id":52308366033242,"sku":null,"price":34.43,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/IMG-2426.png?v=1778772908"},{"product_id":"hydro-loc-301-rigid-core-plank","title":"Hydro Loc 301 Rigid Core Plank","description":"\u003cp\u003eHydro Loc 301 Rigid Core Plank brings that boutique LVT feel — refined texture, rich colour and a finish that looks high-end without the high-maintenance.\u003c\/p\u003e\u003cp\u003eIt’s stylish, warm underfoot and built to keep its looks, so you get that ‘new floor’ feeling for years. Fully waterproof so kitchens and bathrooms are a breeze compatible with most underfloor heating systems.\u003c\/p\u003e\u003cp\u003eWhy you’ll love it\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLuxury vinyl look – rich colour and realistic texture without the upkeep\u003c\/li\u003e\n\u003cli\u003eWater-resistant build – easy living for kitchens and hallways\u003c\/li\u003e\n\u003cli\u003eComfort underfoot – warmer and quieter than click laminate\u003c\/li\u003e\n\u003cli\u003eClick system – neat fit and quick installs for trade or DIY\u003c\/li\u003e\n\u003cli\u003eLow maintenance – quick clean, long-lasting finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you want boutique looks with everyday comfort, this LVT suits living rooms, bedrooms and busy family kitchens.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"Default Title","offer_id":52308371865946,"sku":null,"price":59.91,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/IMG-2248.png?v=1778523004"},{"product_id":"helsinki-oak-herringbone-12mm","title":"Helsinki Oak Herringbone 12mm","description":"\u003cp data-start=\"7645\" data-end=\"7830\"\u003eHelsinki Oak blends soft warmth with clean lines—subtle grain, natural balance and a herringbone that quietly elevates the room. It’s an effortless base for layered, lived-in interiors.\u003c\/p\u003e\n\u003cp data-start=\"7832\" data-end=\"8068\"\u003eThe 12mm board takes the edge off noise and gives a solid feel. AC5 handles the knocks, and upkeep is a simple sweep and mop. It’s water-resistant for everyday life and works with most water-based UFH under the usual temperature limits.\u003c\/p\u003e\n\u003cp data-start=\"8070\" data-end=\"8094\"\u003e\u003cstrong data-start=\"8070\" data-end=\"8092\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"8095\" data-end=\"8397\"\u003e\n\u003cli data-start=\"8095\" data-end=\"8145\"\u003e\n\u003cp data-start=\"8097\" data-end=\"8145\"\u003eRelaxed, neutral oak tone that’s easy to dress\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"8146\" data-end=\"8201\"\u003e\n\u003cp data-start=\"8148\" data-end=\"8201\"\u003eHerringbone pattern for timeless, premium character\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"8202\" data-end=\"8242\"\u003e\n\u003cp data-start=\"8204\" data-end=\"8242\"\u003e12mm depth for comfort and stability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"8243\" data-end=\"8285\"\u003e\n\u003cp data-start=\"8245\" data-end=\"8285\"\u003eAC5 rating for long-lasting good looks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"8286\" data-end=\"8329\"\u003e\n\u003cp data-start=\"8288\" data-end=\"8329\"\u003eWater-resistant, wipe-clean maintenance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"8330\" data-end=\"8366\"\u003e\n\u003cp data-start=\"8332\" data-end=\"8366\"\u003eFast, precise click installation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"8367\" data-end=\"8397\"\u003e\n\u003cp data-start=\"8369\" data-end=\"8397\"\u003eGreat value at £31.99 per m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"8399\" data-end=\"8472\"\u003eA natural choice for family lounges, dining rooms and welcoming hallways.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"Default Title","offer_id":52702408245594,"sku":null,"price":48.21,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/IMG-2393.png?v=1778760609"},{"product_id":"aalboug-oak-herringbone-12mm","title":"Aalboug Oak Herringbone 12mm","description":"\u003ch3 data-start=\"12988\" data-end=\"13039\"\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eAalboug Oak adds a touch more depth—richer mid-oak tones with refined grain—so the floor feels calm, grounded and premium. Herringbone gives it architecture, taking the whole room up a level.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-start=\"13233\" data-end=\"13501\"\u003eThe 12mm laminate structure delivers a steadier, quieter step and a little forgiveness over minor subfloor unevenness. AC5 wear resistance keeps the finish intact under daily use, and care is quick and simple. Suitable for most water-based UFH with the right underlay.\u003c\/p\u003e\n\u003cp data-start=\"13503\" data-end=\"13527\"\u003e\u003cstrong data-start=\"13503\" data-end=\"13525\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"13528\" data-end=\"13839\"\u003e\n\u003cli data-start=\"13528\" data-end=\"13574\"\u003e\n\u003cp data-start=\"13530\" data-end=\"13574\"\u003eRich, composed oak tone with refined grain\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"13575\" data-end=\"13630\"\u003e\n\u003cp data-start=\"13577\" data-end=\"13630\"\u003eHerringbone geometry for a statement, tailored look\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"13631\" data-end=\"13671\"\u003e\n\u003cp data-start=\"13633\" data-end=\"13671\"\u003e12mm depth for comfort and stability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"13672\" data-end=\"13716\"\u003e\n\u003cp data-start=\"13674\" data-end=\"13716\"\u003eAC5 durability for long-term performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"13717\" data-end=\"13755\"\u003e\n\u003cp data-start=\"13719\" data-end=\"13755\"\u003eWater-resistant, easy-care surface\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"13756\" data-end=\"13808\"\u003e\n\u003cp data-start=\"13758\" data-end=\"13808\"\u003eClick-fit system for accurate, fast installation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"13809\" data-end=\"13839\"\u003e\n\u003cp data-start=\"13811\" data-end=\"13839\"\u003eGreat value at £31.99 per m²\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"13841\" data-end=\"13946\"\u003eChoose Aalboug Oak when you want confident, grown-up design for lounges, dining areas and smart hallways.\u003c\/p\u003e","brand":"William Grays Floorstore","offers":[{"title":"Default Title","offer_id":52702505304410,"sku":null,"price":41.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/2706\/5178\/files\/IMG-2399.png?v=1778761824"}],"url":"https:\/\/williamgraysfloorstore.co.uk\/collections\/home-page-selection.oembed","provider":"Floorstore-uk","version":"1.0","type":"link"}